Join us in 00 days
Chinese|English
Join us in 00 days

Brand

Media Brand
Inspire
We inspire young people to develop
a passion for skills and pursuing excellence,
through competitions and promotions.
Develop
We develop skills through global
training standards, benchmarking systems,
and enhancing industry engagement
— connecting organizations that deliver change.
Influence
We influence industry, government,
and educators through cooperation and research
— building a global platform of skills for all.

Graphics

Our building blocks represent a multitude of skills and people, uniting and working together to bring change to our world.
Our building blocks represent a multitude
of skills and people, uniting and working
together to bring change to our world.

Slogan

The theme, "Master skills, Change the world", reinforces that skills are the driving force for the development of human civilization, as the common global currency; Master skills to change the world, lead the future, and benefit humankind.
The theme, "Master skills, Change the world",
reinforces that skills are the driving force
for the development of human civilization,
as the common global currency;
Master skills to change the world,
lead the future, and benefit humankind.
The WorldSkills Shanghai 2020 mascots, "Nengneng" and "Qiaoqiao", meaning "skillful craftsman".
Wearing overalls, protective goggles and work gloves, they hold the lock of luban, which represents the spirit of traditional craftspeople.
The WorldSkills Shanghai 2020 mascots, "Nengneng" and "Qiaoqiao", meaning "skillful craftsman".
Wearing overalls, protective goggles and work gloves, they hold the lock of luban, which represents the spirit of traditional craftspeople.
The marine blue and the national flag red are matched for the colors of the mascots;The overall shape of the characters is the landmark building of Shanghai -- the Oriental pearl tower, highlighting the regional characteristics of Shanghai, China. The shape details of the mascot also contain rich meanings. The overall shape presents the appearance of the martial arts, showing the lu ban lock, which represents the spirit of traditional craftsmen.The auspicious clouds represents the Oritental Pearl which is towering into the clouds and also mean that the Shanghai event will bring good luck to every participants. Dark sea wave patterns are added into the display screen eyes of the characters, implying the geographical location of Shanghai and its inclusive spirit as broad as the sea. The boy "nengneng" carries the mortise-and-tenon structure "Treasure in the Cage" in his hands, which echos with the main visual identity of the event; he wears a tight-fitting overall with a belt buckle carrying the logo of the event, which highlights his blue-collar identity; The boy's shoes show the convergence of rivers and oceans,while the girl’s shoes show the fusion of flames, meaning that the competition scene is fierce as fire while mingling like water, and that the event is the global communication platform for both competition and coopertion among skilled competitors.